If you would have asked me when first starting this blog what would have brought in the most revenue, I’d answer without pause that Google Adsense would lead the pack. well, I would have been dead wrong 🙂
How to Get Sponsored Posts on Your Blog – The Background
When visiting other sites, I’d notice from time to time that there would be articles that didn’t really seem to fit with the main content hosted on the site, or they’d have really strange links… These would usually be labeled as “sponsored articles.” Maybe I’m just slower than most, but I didn’t really realize what these were until just recently.
How to Get Sponsored Posts on Your Blog – What is a Sponsored Article?
Well, I’ve come to find out that a sponsored article is a post where typically a third party will write some content, include a link to another website, and pay the webmaster some amount of money to post it on their website.
The way things typically work is that an “advertising company” will solicit businesses to improve their Search Engine Optimization. When they find someone that is willing to pay, they will plan out an article with a link to the business’ website. They will then farm out the articles to blogs in an industry that fits.
Why would someone pay for this? Companies shell out big bucks to get higher search engine rankings for their websites. Higher Google rankings means more money coming in – at least that’s the pitch from the advertising companies!
How to Get Sponsored Posts on Your Blog – Sponsored Articles vs. Guest Posts
Sponsored articles differ in one main difference from a guest post. A guest post will usually contain a link back to a BLOG whereas a sponsored article will link back to a COMMERCIAL website.
Why is this important? For me, as MoneyAhoy began to increase in traffic, I started getting unsolicited emails daily for “guest posts.” I followed up on a few of these, and the article quality was almost always completely terrible! They also linked to some of the most random stuff you could imagine. In addition, most of these were pitched to me as a: you get free content, and we’ll get the link type of a deal. Not exactly that great of a deal from my end…
How to Get Sponsored Posts on Your Blog – My Experience
One day I received an email to sign up for a service called Valued Voice. This company basically acts as the middle man by selling advertising links for you to place on your blog. They write articles for you to use with the paid link, or you can compose your own if you’d rather. The great thing about Valued Voice is that you can name your own price what what you’ll sell links for on your website/blog.
With Valued Voice, I have heard of some folks getting anywhere from $50 a post all the way up to $250 a post. The price that you could command for your blog will usually depend on the Google page-rank. The higher the rank, the higher you would be able to charge per post. Regardless, those sound like great results to me!
How to Get Sponsored Posts on Your Blog – Final Thoughts
If you have a blog and you’re looking for ways to monetize it, you should consider sponsored posts. It’s a great way to pick up a little side money each month. Just be sure that the content is something that your readers would be interested in viewing. If the articles are completely off in left field, I could see how this could hurt your blog. In addition, if you’re getting side offers through email for “guest/sponsored” posts, Valued Voice is a great tool that can help you determine what a good market price for sponsored posts would be for your site.
One thing to keep in mind is that “sponsored posts” are against Google’s terms and conditions. This means that if you get caught, you could have your search results hit as a slap on the wrist. All the popular blogs do “sponsored posts”, but few like to talk about it because of this. If you do decide to try sponsored posts for your blog, please keep this in mind 🙂
*Note: the Valued Voice link above is a affiliate link. If you sign up, then I get a small benefit. If you do decide to signup and use the service, then thanks 🙂