Affordable Ways to Promote Your New Business

Trying to promote your new business startup can be difficult, especially if you don’t have a plan to reach your target audience. There are a variety of online tools available to get the publicity you need to bring more customers to your door. Most of these tools are also very affordable, even for businesses with little to no marketing budget. Here are some of the best affordable ways you can promote your business.

Create a Website

In today’s connected world, this might be a no-brainer. However, almost half of all small businesses in the United States still do not have a website for their business, according to reports by the research firm Clutch. So if your business lacks an online presence, you will want to start with getting your domain name and go from there. Even the cheapest domain name registration companies can provide you with all the tools you need to get started, including online web builders so you don’t have to hire an expensive design firm to do the job for you.

Utilize Social Media

Creating social media accounts for your business across the various platforms available is another great way to promote your business without spending a dime. However, if you want your social media accounts to work well at building an audience, you will have to spend plenty of time cultivating a following and creating content that has the potential to be shared and engaged by consumers. Don’t make the rookie mistake of only using your social media accounts for advertising–that is the quickest way to lose your brand’s footing in this digital world. Whether you are creating content or simply sharing good content created by others, make sure that it comes full circle back to your business.

Sign Up for an Email Service

Another way to reach your customers is to send regular emails. These can be announcements for sales, news about upcoming products or information about perks available to loyal customers. No matter what you are using your email list for, you will need an email service to be able to create templates and manage your customer lists. Many of these services offer a basic free account, but some of the extras that these services offer for a small fee can be beneficial to your business. The easiest way to know what you need is to start with the free service, then work your way up. Most email services let you buy into the next service level as your business grows.